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Raising Successful People 

A thought-provoking conversation with educator and author, Esther Wojcicki.

Eileen Murphy HeadshotEsther Woj Headshot


Eileen Murphy, ThinkCERCA Founder and CEO, and "The Godmother of Silicon Valley," Esther Wojcicki, discuss the five fundamental values that help us all become capable, successful people. Gain insights on accelerating growth in ways teachers, families, and leaders can all celebrate.

Webinar Videos

Who is Esther? | What is T.R.I.C.K.?

 A Mastery Approach to Learning

 A Mastery Approach to Learning


T.R.I.C.K. in Tough Situations

Small Steps: Students, Teachers, & Leaders

T.R.I.C.K. + ThinkCERCA

The Famous Garage

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